Business services
During the final phase of our Digitally Ready Service we will work with you to put in place an effective sales and marketing plan.
The plan will help give your sales representatives the confidence they need to open up new revenue opportunities for your organisation.
We will explain about the digital marketplace and the new opportunities that can now be canvassed, such as:
Short print runs, on-demand and just-in-time jobs, Personalisation and Variable data printing and web-based and eCommerce solutions.
We will explain about digital print applications; pricing; and when to offer digital as a solution and when to offer litho.
Following on from this we will provide an understanding of the types of print buyers and users that need to be targeted, typically:
Corporates and local major employers | |
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Local/regional government | |
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At the end of this phase we will work with you on a few marketing initiatives to ensure your sales team are fully armed and able to start approaching new and existing customers. On a periodic basis following this phase we will make contact with you to ensure your business is progressing as you'd expected and offer further assistance if needed.
