According to analysts:
- The digital print market is growing at a rate of 18% a year
- Litho print runs are decreasing
- 33% of jobs demand a 24hr turnaround
- There is an increasing move from “mass production” to short-run,
on-demand & just-in-time printing
- Variable data & personalisation requirements are growing
- An increasing number of customers are demanding web-based solutions
In other words, the digital print marketplace is slowly exploding and the Commercial Printers & Graphic Arts professionals that are “Digitally Ready” are the ones who will see the biggest increase in demand for their services.
Digitally Ready organisations can expect to be able to:
- Increase their profitability as they can compete more on service and less on price
- Increase their cash flow position as they can turn jobs around faster
- Open up a new revenue stream as they can win new business in existing & prospective clients
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