Cloud Marketplace Report 2026
Friday 4th September 2026
Cloud marketplace is becoming an increasingly important part of how organisations source, manage and optimise technology investments. Yet while adoption continues to grow, approaches, priorities and outcomes vary significantly from one organisation to another.
Based on research with UK organisations, the Bytes Cloud Marketplace Report 2026 provides a snapshot of how businesses are approaching cloud marketplace today, whether they're actively purchasing through Marketplace, exploring its potential, or evaluating where it fits within their wider cloud and procurement strategy.
Inside the report, you'll discover:
- How organisations are using cloud marketplace today
- The drivers accelerating adoption and the barriers holding organisations back
- How governance, procurement and commercial considerations are evolving
- The role cloud commitments, FinOps and partner support play in marketplace success
- What organisations see as the biggest opportunities and challenges ahead
- The trends Bytes expects to shape the next phase of marketplace adoption.
Whether you're already using cloud marketplace or considering how it could support your organisation's objectives, this report provides valuable benchmarks, practical insights and expert perspectives to help inform your next steps.
Download the report to see how your organisation compares and what’s next for Cloud Marketplace in the UK here.
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