Identity: The Digital Trust Accelerator

Trust is critical when it comes to engaging and retaining customers, but what must organisations do to gain it? As consumers and citizens, we’re increasingly being asked to share our personal data online. Okta’s report, Identity: the Digital Trust Accelerator, surveyed 12,000 people across Europe to find out how what drives trust in digital services, what people are prepared to exchange their information for, and who they believe is responsible for protecting it. 

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