Bytes Marketplace Expands with Azure Third Party Offers and Launches Strategic Partnership with Dubber
Tuesday 11th November 2025
Bytes, a leading technology solutions provider, is delighted to announce a major expansion of the Bytes Marketplace platform, including the introduction of Azure Third Party Marketplace offers and the launch of a strategic partnership with Dubber, the global leader in conversation intelligence and voice data solutions.
Marketplace Expansion: New Features and Greater Choice
The latest Bytes Marketplace release introduces an expanded selection of cloud-based solutions, empowering organisations with greater flexibility and choice to accelerate their digital transformation journeys.
Key Enhancements:
Azure Third Party Offers
Bytes customers now have access to a broader range of trusted, scalable third-party solutions directly through Bytes Marketplace. This expansion marks a significant milestone in our growth strategy, enabling us to deliver enhanced value and new cutting edge technology for clients with a significantly reduced time to market.
This initiative reflects Bytes’ ongoing commitment to the Microsoft Marketplace, our reseller community, and their customers. With streamlined onboarding for new vendors, additional revenue streams can be activated in minutes rather than months. The time to value has been dramatically reduced, and with all orders and vendors following the same process as Microsoft, it’s never been easier to cross-sell and co-sell innovative technologies, better serve customers, and build strategic relationships.
Announcing Our Strategic Partnership with Dubber
As part of this expansion, Bytes is proud to welcome Dubber as a flagship vendor on the Bytes Marketplace Hub. This partnership enables resellers to deliver advanced compliance, productivity, and customer experience capabilities to their clients, powered by Dubber’s AI-driven voice recording and analytics solutions.
Key Benefits for Customers:
Compliance & Security
- Dubber provides secure, compliant call and video recording across platforms like Microsoft Teams, Zoom, and Webex.
- Certified for major standards (GDPR, HIPAA, PCI DSS, MiFID II), making it ideal for regulated industries such as finance, healthcare, and government.
AI-Powered Insights
- Transforms conversations into actionable intelligence using patented AI (Dubber Moments).
- Features include sentiment analysis, topic detection, and trend monitoring to improve decision-making and customer experience.
Enhanced Customer Experience
- Enables personalisation at scale by analysing real customer interactions.
- Helps identify pain points and preferences, leading to faster resolutions and improved satisfaction.
Productivity & Sales Performance
- Tracks sales conversations, highlights missed opportunities, and identifies successful behaviours.
- Supports coaching and training with real-time insights, boosting conversion rates and revenue.
Employee Well-being & ESG
- Detects abusive or harmful language in real time, helping HR teams protect staff and maintain a safe work environment.
- Aligns with ESG goals by promoting respectful interactions.
Scalability & Flexibility
- Native cloud architecture offers unlimited scalability, rapid deployment, and no hardware requirements.
- SaaS pricing model with pay-as-you-go options for businesses of all sizes.
Integration & Ease of Use
- Seamlessly integrates with major UC platforms and CRMs.
- Available through Azure Marketplace, simplifying procurement for customers
“Our partnership with Dubber reinforces our commitment to bringing innovative solutions to our customer,” said Nathan Miller, Microsoft Program Manager. “By combining Dubber’s industry-leading technology with our Microsoftl expertise, we’re unlocking new opportunities for partners to drive value and growth.”
Giles Wake, VP Sales, EMEA at Dubber, added:
“We are thrilled to partner with Bytes, a renowned leader in the Microsoft ecosystem. By combining our AI-driven voice intelligence solutions with Bytes’ extensive channel expertise, we are empowering resellers to unlock new levels of compliance, productivity, and customer satisfaction. This partnership is a testament to our commitment to driving innovation and growth within the reseller community, and we look forward to the incredible opportunities it will bring.”
Industry Context: Cloud Marketplace Growth Accelerates
The launch comes at a time of unprecedented momentum in the cloud marketplace sector:
- According to the 2025 State of Cloud GTM Report by Tackle.io, marketplace revenue share is climbing faster than ever, with teams hiring aggressively to support Cloud GTM growth. The report projects a 60% average marketplace revenue growth, a 36% increase in co-sell deals, and a 37% rise in Cloud GTM team headcount in the coming year. Nearly a third of all revenue is expected to transact via marketplace next year, up from 20% to 32% of total revenue for many SaaS companies.
- 75% of respondents cite access to committed cloud provider spend as a major advantage, with improved deal acceleration and partner incentives also ranking highly. Co-selling with multiple clouds is now the norm, with 80% of organisations already co-selling with more than one hyperscaler or planning to do so soon. Amazon, Microsoft, and Google Cloud are the most popular partners for co-sell motions.
- The report notes, “Cloud marketplaces are no longer just a niche fulfilment channel; they are becoming a critical component of overall revenue strategies. This double-digit increase signals that cloud marketplaces are evolving from being a supplementary channel to a material driver of next year’s revenue targets.”
- Analyst forecasts from Canalys and Gartner reinforce this trend: cloud marketplace sales are expected to reach $50 billion by 2025 and $100 billion by 2026, with 80% of B2B sales interactions occurring in digital channels.
Supporting Our Customers
Bytes remains committed to providing first-class support for all Marketplace and Azure Marketplace users. For assistance, please contact our dedicated support teams or reach out to your Bytes account manager.
About Bytes
Bytes is a leading provider of cloud solutions, helping organisations unlock the full potential of digital transformation through innovative technology and expert support.
About Dubber
Dubber is a global leader in conversation intelligence and unified call recording, offering innovative, cloud-native solutions that transform voice data into actionable insights. Over the years Dubber has expanded its reach through partnerships with major communication service providers and enterprises worldwide. Its proprietary AI-driven platform captures, stores, and analyses conversations, delivering unparalleled value through enhanced compliance, customer experience, and business intelligence. Today, Dubber continues to innovate, empowering organisations to unlock the potential of their voice data and drive transformative outcomes across industries.
Get in touch with us at [email protected] to find out more.
Want to keep informed? Sign up to our Newsletter