From partner to customer - Why Bytes has gone all-in on RingCentral

Overview

RingCentral offers customers two options for integrating its cloud phone solution into Teams. The first is through an embedded RingCentral app that sits in the sidebar of Teams – this means the business won’t need to buy a Teams phone licence. The second is through direct routing (Teams phone licence required), which enables people to use the native Teams dialler for an even more seamless user experience.

Challenge

As the partnership grew, Bytes began to realise that their own telephony system was in need of an upgrade. After years of trying to make on-premises phone solutions work, Bytes had not found one that performed well for both outbound and inbound calling. One solution worked fine for outbound calls, but the in-bound calling experience was riddled with issues. Another solution, fixed inbound calling issues – to the delight of customers – but made the outbound calling experience a lot more complex. On top of that, Bytes’ existing phone vendor had stopped all upgrades for the on-premises technology. It was clear they needed to look quickly for another solution. After rigorously evaluating different options, and conducting workshops with key internal users to find out what they needed from a phone solution, Bytes chose the RingCentral for Microsoft Teams embedded dialler and then RingCentral direct routing.

Customers want enterprise resiliency built into the backend, and that’s where the strength of our relationship with RingCentral lies...We offer them the full Teams experience inside the Teams interface, but we give them enterprise UC and contact centre sitting behind it. That’s one of the big drivers for us.

Justin Powell, Modern Workplace UC Specialist at Bytes

The Bytes Solution

Bytes’ expertise really came into its own in the years following the pandemic. Organisations who had adopted Microsoft Teams predominantly for chat and video collaboration, were now looking to use it as more of a central hub for communication and collaboration. To do so, some firms felt they needed to elevate the Teams’ experience, particularly in the area of telephony. And with their RingCentral partnership well established by now, Bytes had a best-in-class solution ready to go. RingCentral offers customers two options for integrating its cloud phone solution into Teams. The first is through an embedded RingCentral app that sits in the sidebar of Teams – this means the business won’t need to buy a Teams phone licence. The second is through direct routing (Teams phone licence required), which enables people to use the native Teams dialler for an even more seamless user experience.

Benefits

Employees are now making and receiving calls in Teams – the application they are most familiar with – but quietly in the background, RingCentral is providing 99.999% uptime (the industry gold-standard) and powering enhanced capabilities, such as hunt groups, advanced caller ID management, and more robust analytics. Through a RingCentral–Microsoft Dynamics integration, Bytes employees can also provide a more personalised customer experience and streamline workflows, automate repetitive tasks, and boost productivity by using RingCentral across all Microsoft Dynamics 365 applications. Another plus point is that Bytes’ advisers now have firsthand experience of using the RingCentral for Microsoft Teams for their day-to-day work. This means they can offer customers a more detailed appraisal of how both solutions work together.

When Bytes’ account managers are having conversations with their customers, they can use the fact they use both solutions in one. They can show both sides of the fence, without being biased, and that works well in their favour.

Ben Hollyer, Senior Regional Partner Manager at RingCentral

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